The leading Scandinavian Game Fair
Norway Trade Fair, Lillestrøm (Oslo) - Norway
April 12^th – 15^th 2012

the most prestigious event of the year
- Presenting hunting, fishing and outdoor life

For hotels click here>

Get our brochure for
Villmarksmessen 2011 here >

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Application form - click & print out

For technical specifications at Norges Varemesse:

http://www.messe.no/en/ntf/common/info/

Ever since 1982 - more than 40.000 customers have visited Villmarksmessen, The Scandinavian Game Fair, in Oslo every year! The renowned quality and broad range of activities are natural reasons why The Game Fair has visitors from all over Norway - and the world.
As a natural development we are very pleased and proud to announce that we have moved to Norges Varemesse at Lillestrøm (15 min. from Oslo). The venue is a new and modern exhibition center, known as one of the best in Europe! The exhibition area is all on one level and the infrastructure is very good.

Facing the 30th fair event, we have established a dominating international arena for this target market. The Fair represents major suppliers, products and distributors from all over the world.
To maintain Villmarksmessen's success, the collaboration with the exhibitors is and has been crucial. The mutual aim is to satisfy the visitors and give them memorable experiences and bargains! Valuable know-how combined with the high professional standard among our exhibitors, is the key factor to our successful Game Fair.

We welcome you to take part in Scandinavia's biggest market place for sportsmen!

Finn Erik Bredesen
President

A celebration of country sports

Today's development and increasing demands for material and technological news leaves us with needs for vital recreation and inspiration. The growing interest for hunting, fishing and outdoor life is increasing among both men and women of all ages. Relations between business partners and customers are likewise successfully nourished in new and challenging country sports surroundings. Such events are essential to leave the participants with unforgettable impressions.
Land- and resort owners are marketing and offering all kinds of adventures - at all levels to the public. Both the private and the public landowners are now likewise gaining from innovative activities. Both national and international representatives are present at Villmarksmessen - with their exciting programs, being available to anyone.

"Tricks of the Trade" -Activities

Villmarksmessen is a place for activities! The visitors will be motivated and stimulated to take active part in testing equipment, learn new techniques and improve their skill on the casting and shooting arenas. Even your hunting dog and its puppies can be "compete". Professional judges will partake on the dog-arena. Knife- and weapon-engravers and other craftsmen are always present - as well as the fly-tiers, seminars and drop-in clinics.

If you represent any product or service, which you would like us to demonstrate or perform, we'll be happy to assist you.

Food & Wine
We arrange an annual cooking competition in co-operation with professionals. It has become a prestigious prize, and many of the chefs who have won our Fish & Game cooking competition are to-day's outstanding chefs.
We discovered them!
The Food & Wine section has become very popular with just the right mixture of delicious wine tasting together with gourmet meals prepared from the wild.

Online...
Exhibitors can get a direct link to/from our web-site. Look at the
application form or contact us for more information.

Game Fair Catalogue
The Game Fair catalogue is distributed to sportshops etc. and it is handed out to visitors entering the Fair. We invite you to advertise or if you have any interesting editorial information, we'll be happy to hear from you. This Game Fair Catalogue is something the visitors save and use as their "outdoor bible".

The Scandinavian Game Fair, Facts & Figures
• the most prestigious event of the year
• professional know-how and expertise
• an international sales-and information fair
• 40 000 visitors in a four day period
• customers with strong purchasing power
• access to Norway's market of 1.5 mill. active hunters and fishermen
• gross area 31.000 sq.m.
• 500 exhibitors divided over 380 stands.
• the most popular and best visited exhibition

Marketing and PR
• Extensive advertising campaigns in the trade press - in Norway and Europe
• Extensive advertising in news papers
• Radio spots and competitions with prices
• Super boards and signs on all the main roads to Villmarksmessen
• Streamers and stickers to exhibitors and shops
• Special invitation to a selected group of people in our target market
• Personal and creative contact with the press for maximum pulling power
• Web-sites available to exhibitors and the public

Registration fee and payment

Application deadline: 15th January 2012

Registration fee: 3.000 NOK
Price per Sq.m: 950 NOK  (wall incl.) + VAT
Minimum 9 Sq.m per stand


The registration fee is binding and the payment is due on registration date.
Stand price is invoiced after application deadline.
All participants registered before deadline will be enlisted in The Exhibitor Catalogue.

Opening Hours

Day	Date	Hours
Thursday	12. April	12.00-20.00
Friday	13. April	12.00-20.00
Saturday	14. April	10.00-18.00
Sunday	15. April	10.00-18.00

Useful information to the exhibitors
We have premises in the exhibition building where you can arrange meetings or other arrangements during the exhibition. When you register you will receive documents with all the info you need regarding accommodations, technical specifications etc.
It is assumed that exhibitors act in conformity with Norwegian Legislation and acquire all necessary permits, if any, from the responsible authority in connection with the exhibition. Please see the following information about work permit and VAT.
Work permit: (Only companies from non-EU countries) The Directorate of Immigration informs. Look at our web-site for more information.